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How effective is cold-calling?

Enjoy this guest post from Roger Collings and visit his website to let him know you saw him on Frugal Fancy’s Blog! Most studies done on types of direct marketing, such as cold-calling, have found them quite ineffective. However, studies aren’t able to take into account a great deal of factors. Whether “selling” someone on [...]

October 1, 2010    Posted in: Cold Calling, Direct Sales, Sales   No Comments

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